and in your ability to express yourself to your fullest potential. Whatever that may be.
Our role is to help you identify that, and find the right path to get there; using highly refined assessment processes, customised nutrition, lifestyle and exercise coaching, all rolled into one unique bespoke program to integrate into your life.
Since our core objective is to provide a broad and encompassing coaching model, where we give you the tools to help yourself, the progress is both quicker and longer lasting.
For many years, ergonomics has been broadly considered an important investment for business owners, yet the bulk of research and advice in this field has focused on seating, work stations, angles and expensive mouse mats or key boards… This is a huge mistake.
Ergolution provides a greater context – in fact, the biggest context – for why and how we “work”. Back pain – the 3rd leading cause of time off work is not due to sitting with poor posture; it is far more complex than that.
The common cold – the 2nd leading cause of time off work is not due to a lack of Vitamin C supplementation; it is far more complex than that.
And stress – the leading cause of time off work is not due to a lack of yoga; it, too, is far more complex than that.
Yet, in spite of this complexity, there is a thread of simplicity that runs through the heart of work performance; and that is what we will be exploring in thiswebinar.
Included within your £25 investment for the webinar are:
Access to the 100+page chapter Matt wrote on Rehabilitation & Movement Re-education which covers much of the biomechanical background to Ergolution
A free copy of the upcoming eBook of the same title “Ergolution”
Ongoing access to stream or download the webinar after the event
To secure your place, or to find out more click through here.
As such, we are offering a Power Series of 4 webinars this year, one per quarter – running in March, June, September and December.
The first of these webinars, on Thursday March 23rd, will be covering the controversial topic of “The Core“. Although you’d think that this topic has been “done to death” it turns out there there is still a huge amount of confusion – even in professional circles about the opinions of gurus that have perpetuated more than 2 decades after they were first debated.
The focus of the remaining 3 workshops are to be decided, but top requests so far include the following:
Working with identifying and correcting breathing pattern disorders
Laterality Patterns and their role in injury
Ankle Sprain – mechanisms and rehabilitation
ACL Injury – how to treat and prevent
Primal Running – how evolution shaped us for optimal efficiency
Practical Applications of Shamanic and Subtle Energy Medicine
If you have any different requests, or like the sound of one or more of the topics above, please make a comment below and we will create the most sought-after webinars.
It is not too often that a singer-songwriter-producer of the iconic status of George Michael comes around. Like other greats, he was blessed with multiple talents and had the drive to deliver on them, sufficient to inspire multitudes. He was a poet, a philosopher, and like many true artists had an uncanny knack to surf on the leading edge of the zeitgeist; watching it unfold in his wake as it became mainstream. His political activism around Iraq was seen as misplaced at the time, but now anyone who knows how to operate Google can see his concerns around WMD’s were on the money. Not least of his talents, was the voice of an angel… As Rob Lowe tweeted, now he can sing for them…
Growing up in the 80’s, my experience of George Michael was that he was that good looking dude with a wicked voice and some catchy tunes; not anyone I was particularly focused on, just part of the mêlée that was the world of pop.
As I progressed into my teens and began to learn that, not only did George Michael have a great voice, but he wrote all his music – and arranged it – and produced it – and, as it turns out, played almost all the instruments, now I began to really respect the guy.
On top of that – and this is the key point – he was writing about things I could relate to in my own life – and sung them with a passion I felt deeply in my being. An expression which left an impression.
It turns out, it wasn’t just me who liked him… there were others too – roughly 100 million – who liked him enough to buy his records, and when I had the fortune to go to his Concert of Hope to raise money for the Terrence Higgins Trust, I saw that there were thousands of young men there with their girlfriends – many with his trademark designer stubble who, like me, were inspired by this icon – people who resonated with him, and wanted to be more like him. With lyrics like this…
“If you are the desert, I’ll be the sea,
if you ever hunger, hunger for me,
whatever you ask for, that’s what I’ll be“
(From Father Figure, Faith Album, 1987)
… it’s not surprising that a generation of young men sung his lyrics to their girlfriends, or picturing a girl in mind who they could fall in love with… I recall sending these lyrics to my first true love who I took to the Concert of Hope.
Around the time of this song, George Michael was in the upper echelons of international stardom with multiple awards, critical acclaim and a Grammie to his name – and out-selling both Madonna and Michael Jackson…
In 1992, his status as one of the world’s best live singers was confirmed when his performance eclipsed in quality a line-up of the world’s greatest living pop stars at the Freddie Mercury Tribute Concert; a performance that resulted in headlines suggesting that he may team up with Queen to become their new front man; something that never transpired.
His lesser known (and deliberately hidden) persona as a philanthropist was perhaps given away in his lyrics, such as those from “One More Try – “I’ve had enough of danger, and people on the streets, I’m looking out for angels, just trying to find some peace”… or his lead track from Listen Without Prejudice, Praying For Time, “This is the year of the hungry man, whose place is in the past – hand in hand, with ignorance and legitimate excuses.”
Then, finally, it happened. In 1997, George was outed. Was this a shock? Yes and no – there had been rumours for some time. People within the industry had called for George Michael to out himself – the openly gay Boy George being one of his better known critics on this front. The way this happened was characteristically transmuted from humiliation into a humorous number 1 hit song.
Across his entire career though, what struck me the most, was that this man, a man who I had idolised to some degree, whose voice I loved, whose music and other talents had inspired me so deeply, was a gay man… And, I recognised that we shared entirely common ground. He was someone who experienced exactly the same feelings as me about those he loved; whose feelings I sung as my own – even sent romantically as a token of my love. And what’s more (once again) it wasn’t just me who resonated in this way, it was millions of young heterosexual men around the planet.
If Ken Wilber is correct, the consciousness of people on the planet is in a steady historical
growth, moving from more traditional, mythical ethnocentric views (the realm of religion), where homosexuality is often denounced, toward more rational globalcentric views (the realm of science) that will continue to progress into holistic and integral views of our place in the Kosmos. This view is ultimately inclusive and transcendent.
It may well be that George Michael’s greatest accomplishment, the most profound legacy he’s left us with, was to create a seismic shift in awareness of heterosexual men, that their homosexual counterparts aren’t so different, so alien, so “queer” – after all…
(And for those who barf at this notion, for those who do strongly hold to more ethnocentric, dogmatic “us and them” views, this may prove an interesting read…)
After all, if our ground of experience is our emotions, and George’s homosexual emotions are a perfect match for my heterosexual emotions, maybe there isn’t an “us and them”… maybe there is only a we.
I often tell my patients, we’re all here to inspire before we expire; and George Michael is someone who passes that credential with flying colours.
I, for one, will be forever grateful for his influence in my life and the joy, wisdom and insight he offered me – partly as a role model, partly as an inspiration, and partly as a father figure…
A tribute to George Michael, who died yesterday, but will live on in more ways than most, after what turned out to be his very own Last Christmas…
Of course, it’s all blown-over now, but just a couple of weeks ago, the internet was alight with a video that had gone viral showing an Australian chiropractor manipulating the thoracic spine (mid-back) of a little baby who had been brought to him because she was suffering with colic.
Using applied anatomy – something we will return to briefly later – the chiropractor used his highly honed palpation skills and identified tension and restriction at the level of the spine where the nerves exit to feed the digestive tract. As is often the case in alternative or complementary medicines, the evidence base for whether or not colic can be effectively treated using manual therapies is relatively weak, but this published study does report subjective improvements. However, it should be noted that conventional medicine evidence base is not too hot either – one report in the Journal of the American Medical Association claiming that 80% of allopathic medical approaches are not evidence based.
The understandable outcome of the video (which has now been taken down, but can still be viewed here) was that many people were shocked at the apparent “violence” of the treatment on such a helpless and vulnerable newborn.
Blog posts and official comments from governing bodies started appearing all over the internet some supporting and others condemning this highly trained, rational and well-intended medical professional. From healthcare professionals to international news groups, the story appeared to have been blown up out of all proportion – perhaps there wasn’t too much else going on that week… Or, perhaps there was (read on).
In my training as an osteopath it was a standard assignment to research and write a paper on the risks and benefits of high-velocity low-amplitude thrusts – also known more colloquially as clicking, cracking or manipulation techniques – the same techniques used by this chiropractor. The reality, it turns out, is that the risk of spinal manipulation as a cause of serious injury or death is far less than driving a car, walking down the road or even having sex. And just about the only danger worthy of mention (with the exception of obvious risks, such as manipulating those with pre-existing bony pathologies, like osteoporosis) is manipulation of the upper cervical spine… but just how dangerous is that? Well, it turns out that manipulation of the upper neck is several hundred times safer than taking an aspirin.
Of course, the baby featured in this most recent scandal didn’t have their cervical spine manipulated as when one >>applies knowledge of the anatomy<< the nerves that feed the digestive system exit the spine from the mid-back. So the risks to the baby were even lower than “several hundred times safer” than aspirin. And isn’t it slightly concerning that medical students barely learn anatomy anymore; so little surprise there were up in arms about this barbaric looking approach, as they probably didn’t really understand what the chiropractor was even attempting to do. Even as far back as 2001 I was talking with a 5th year medical student from a renowned London-based Medical School, and he explained that he had done less than 24 hours total on anatomy; had experienced one 2-hour guest lecture on nutrition and that everything was about the pharmaceuticals – pharmacology, paediatric pharmacology, geriatric pharmacology, pharmacokinetics, pharmacodynamics, pharmacogenetics… Who could it be that is running this show?!! I wonder what the average medical advice would have been to the parents of the child with colic?
I did consider putting up a video of a crying baby and recommending to the parents that they should give it Calprofen (a kind of “baby aspirin”) to see just how many YouTube hits that would achieve – as this would put the child at several thousand times more risk than a thoracic spine manipulation, but …
So why the furore? Well, it turns out that this very same week none other than the British Medical Journal published a report highlighting that medical error is – conservatively speaking – the 3rd leading cause of death in the US. An audio interview of one of the authors of the paper is available here where he explains why he would consider this “conservative”.
However, this information is not new. This article, from the year 2000, reported very similar figures, while a subsequent follow-up with the Doctor Starfield, author of the article and Professor of Public Health at John Hopkins Hospital, suggested that when consideration is made of the lack of health education provided by medical doctors, they could reasonably seen as the leading cause of death in the US. Now what was that medical student saying about learning about the body and about nutrition…? This notion is discussed further here and here.
In other news, there have been (and are ongoing) young doctors strikes here in the UK and of course there is great concern about the adverse effects of this… but there may not be as much to worry about as people may at first think. A report from the British Medical Journal, also in the year 2000, on similar incidents in the past have shown that when there was a Doctor’s strike in Israel the death rates actually fell… In fact, it became such a strong trend (inasmuch as people weren’t dying) that the Undertakers were starting to go out of business. It would be funny if it wasn’t so sad. But it’s not just the BMJ, a review of the effects of 5 different doctors strikes was published in 2008 and can be viewed here.
So, when there is furore and excitement over what actually was a very safe, if slightly uncomfortable to watch, treatment approach, it may be worth stepping back and waiting to see what else is going on in the news to get a feel for the bigger picture…
It’s commonly said that the true meaning of Christmas is all too easily forgotten in this consumer age… And this is true of course. However, was it ever really truly understood? Perhaps it was – a long time ago.
One clue is in the name – but perhaps not for the reasons you think it is. Christ, of course, refers to the figureJesus Christ; whether he be historical or mythical. But far from it being his surname, Jesus is only known as Christ because he christed himself; gave himself over to spirit, not for a political gain, but because of a higher knowledge or “gnosis”.
Whether you prefer to view it as a mythical or historical event, the symbolism remains the same. The word Christ, has variously been defined as meaning “the anointed”, ‘the messiah” or “the word” or “voice”.
The wisdom attributed to Jesus is also profound, and the various definitions of Christ highlight the notion of him being a “saviour” with a special message to offer. This message was perhaps most clearly expressed in the following phrase:
Split a piece of wood, and I am there. Lift up the stone, and you will find me there.
Gospel of Thomas
The message to be conveyed was not that Jesus, as an individual entity, is in everything, but that spirit, life-force is in everything – even in a piece of wood or under a stone. The traditional sense of spirit is akin to the contemporary view of The Force in George Lucas’ StarWars; it surrounds us, penetrates us and binds the galaxy together. Hence, it would make no sense that worship should be onto a single mysterious external authority figure, but should be on the life experience itself, to worship this all-pervading spirit in everything and everyone…
This leads on nicely to illustrate the profundity of “Christ-mass”. It is when we all come together, or amass, with those we love – to be in high spirits, to worship each other, and give thanks for everything we share in our lives…
A Pagan View
Of course, the Pagan view on all this does not refer to a historical or mythical figure called Jesus who is the son of God, but the sun – the solar deity – that is the spark of life, or what could be termed the Sun of God.
As described in ZeitgeistMovie, from the perspective of the northern hemisphere, the sun appears to move south and get smaller in the sky and is seen more infrequently from the summer solstice onwards. The shortening of the days and the passing of the harvest when approaching the heart of winter symbolized the death process to our ancestors. It was the death of the Sun.
By December 22nd, the winter solstice (today!) the Sun’s demise was complete; the Sun, finally reaching it’s lowest point in the sky after 6 months of gradual descent.
Yet, on the 22nd of December a curious scenario unfolds: the Sun appears to stop moving south for 3 clear days. During this 3 day pause the Sun resides in the vicinity of the star formation known as the Southern Cross, or Crux, constellation. Following this spell, where the sun is still – or “dead” – on the cross, the Sun moves 1 degree north, on the December 25th.
This is a time for celebration as the Sun of God is reborn, the longer days, warmth, and harvests of the incoming year are once again in view . And thus it was said: the Sun died on the cross, was dead for 3 days, only to be resurrected or born again.
This is why Jesus and numerous other “Sun Gods” share the crucifixion, 3-day death, and resurrection concept within their stories. It is the Sun’s transition period before it shifts its direction back into the Northern Hemisphere, bringing Spring, and thus salvation.
Other aspects of the Jesus as Sun God concept which highlight the Pagan insights into the symbolism behind the Christian story are described in ZeitgeistMovie or on this site.
Fathering the Mass of Christ
In modern society – and since hunter-gatherer times – the notion that the father goes out to hunt, to work and to bring back the “trophy” to the family or tribe is a predominant theme. This theme is reflected in the choice of character for the contemporary Christmas story – not just the gender, but also the trophies he returns adorned with in the very midst of winter. So, we’ve discussed the Son of God, but how about the Father of Christmas? How did this other great icon of Christmas time come about and enter the public psyche?
In indigenous cultures, the wise person or parent of the tribe would have been the shaman – the person who people turned to at times of crisis. The word “shaman” actually has its roots in the Tungus word saman which means “one who knows or knows the spirits.” Fittingly, the spirit of Christmas may originate from one who knows the spirits. The story of Santa and his flying reindeer may be traceable to what might be considered a taboo source; hallucinogenic or “magic” mushrooms according to livescience.com.
“Santa is a modern counterpart of a shaman, who consumed mind-altering plants and fungi to commune with the spirit world,” according to anthropologist John Rush. Many of the characteristics we associate with Santa are strikingly reminiscent of Siberian shamanic practices. Following are 8 ways that the connection with Siberian shaman helps to explain the story of Santa and his reindeer.
1. Arctic shamans delivered mushrooms on the winter solstice.
Shamans in the Siberian and Arctic regions traditionally call into community teepeelike homes with a bag full of hallucinogenic mushrooms as presents in late December.
Historically, these practicing shamans would collect Amanita muscaria (the Holy Mushroom), dry them and then give them as gifts on the winter solstice. Because the snow was so deep, the doors were inaccessible so the only way they could enter the homes was to drop down through the chimneys.
That’s just one of the symbolic connections between the Amanita muscaria mushroom and the iconography of Christmas, according to several historians and ethnomycologists, or people who study fungi’s influence on human societies.
2. Mushrooms, like gifts, are found beneath pine trees.
In his book “Mushrooms and Mankind” (The Book Tree, 2003) the late author James Arthur points out that Amanita muscaria, also known as fly agaric, lives throughout the Northern Hemisphere under conifers and birch trees, with which the fungi — which are deep red with white flecks — have a symbiotic relationship. This partially explains the practice of the Christmas tree, and the placement of bright red-and-white presents underneath it, which look like Amanita mushrooms, he wrote.
“Why do people bring pine trees into their houses at the winter solstice, placing brightly coloured (red-and-white) packages under their boughs, as gifts to show their love for each other …?” he wrote.
“It is because, underneath the pine bough is the exact location where one would find this ‘Most Sacred’ gift, the Amanita muscaria, in the wild.”
Since the mushrooms needed drying, they were often hung along the branches of the trees or strung up in socks by the fire.
(Note: these mushrooms should NOT be eaten, as they can be poisonous.)
3. Reindeer were shaman “spirit animals.”
Reindeer are also native to Siberia and northern Europe, and seek out these hallucinogenic fungi, as do the shaman. It is certainly feasible that Siberian people who ingested fly agaric may have hallucinated that the grazing reindeer were flying.
“At first glance, one thinks it’s ridiculous, but it’s not,” said Carl Ruck, a professor of classics at Boston University. “Whoever heard of reindeer flying? I think it’s becoming general knowledge that Santa is taking a ‘trip’ with his reindeer.”
“Amongst the Siberian shamans, you have an animal spirit you can journey with in your vision quest,” Ruck continued. “And reindeer are common and familiar to people in eastern Siberia.”
4. Shamans dressed like … Santa Claus.
Traditional Siberian shamans out of reverence to the mushroom which provides deep spiritual insight dress up to look like the mushroom in red suits with white spots, as illustrated here.
5. Christmas Trees & Stars
As well as the notion that the mushrooms tend to collect around the base of fur trees, a further Siberian tradition was to place a pine tree in their homes for ceremonial purposes. The upward pointing furs would provide symbolic power to propel their spirit up and out of the home via the hole in the roof. Once the journey was complete, they would return through the smoke-hole/chimney with the gifts from the spirit world.
They also believed that the North Star was the very top of the Upper (Spirit) World, and because the World Tree was an axis that connected the entire cosmology, the North Star sat upon the very top of the World Tree – which is where the tradition of placing a star at the top of the tree comes from.
6. Rudolph’s nose resembles a bright-red mushroom.
Ruck points to Rudolph as another example of the mushroom imagery resurfacing: His nose looks exactly like a red mushroom. “It’s amazing that a reindeer with a red-mushroom nose is at the head, leading the others,” he said.
7. “A Visit from St. Nicholas” may have borrowed from shaman rituals.
Many of the modern details of contemporary Santa Claus come from the 1823 poem “‘Twas the Night Before Christmas”. The poem is credited to Clement Clarke Moore, an aristocratic academic who lived in New York City.
The origins of Moore’s vision are unclear, although Arthur, Rush and Ruck all think the poet probably drew from northern European motifs that derive from Siberian or Arctic shamanic traditions.
8. Santa is from the Arctic.
There is contention as to whether or not Shamans use sleighs for travel, however, the point isn’t the exact mode of travel, but that the “trip” involves transportation to a different, magical, celestial realm. Sometimes people would also drink the urine of the shaman or the reindeer, as the hallucinogenic compounds are excreted this way, without some of the harmful chemicals present in the fungi (which are broken down by the shaman or the reindeer), Rush said.
“People who know about shamanism accept this story,” Ruck said. “Is there any other reason that Santa lives in the North Pole? It is a tradition that can be traced back to Siberia.”
So, now you know a bit more about the magic of Christmas, the knowers of spirits, the deeper symbolism of all we do at this time, the celebration of new life and its cycles; and celebration of the ever-present spirit in everything.
All that remains is for me to wish you Shamanic Christmas and a Pagan New Year! Let’s celebrate life and the renewal of the life-cycle!!
The old joke goes “What do you do if you see a spaceman?”
And the >>hilarious<< answer is, of course:
“Park in it man…”
This is, unless it’s a disabled space and you don’t qualify.
This morning I was sat having a nice organic espresso at our local store GreenWise (who are an excellent little whole-food store in Fetcham, by the way) and, as I gazed out, on to the parking spaces in front of the store I had a sense of irritation come over me…
The reason? There was a fully pimped out Lexus estate parked just in front of the store in one of only two disabled parking spaces in the village. I took one look at the car and thought “That must belong to one of the Chelsea boys”… You see, we have Chelsea FC training ground a couple of miles down the road from the village, so when you see a car worth in excess of £100,000.00, there’s a good chance that it’s one of the lads from Chelsea who is passing by.
(In fact, on a side note, when I first consulted for Chelsea back in 2005, one of my memories was the thought that struck me as I was walking down the player’s car park into the training centre, admiring all the sports cars and 4×4’s, then it dawning on me that, in the space of just a few steps, I had walked past more than £1 million pounds-worth of cars – and that by the time I reached the training centre 20 metres away, I’d walk past another 1 million pounds-worth of cars… Stupefying on more than one level!!)
So, back to the coffee shop, there I am gazing out and feeling really rather irritated at the crass behaviour of some young physically gifted footballer taking a disabled parking space – just because it was more convenient for a quick stop at the shops.
I immersed myself back in my work, a few minutes passed, and then my attention was aroused by movement outside. I looked up and there were an elderly couple – probably in their early 70’s – the woman with quite a limp heading for the driver’s door and the man moving a little better heading to the passenger side.
A smile came over my face, these guys were probably one of the last demographics I’d have expected to see driving this car – which says something about my own prejudices. I was at once grinning and amused, but also saddened to watch the way the lady was moving and the pain she was in. She wasn’t in great shape physically. I couldn’t help but wonder if the extreme functionality of the car was, in some ways, attractive to her because of the functionality she’d lost in her own body.
It struck me hard that, while as a young man… and now a young middle-aged man I still harbour aspirations to earn enough money to be able to afford a top-end car – for me it would be a TESLA of course(!) in order to keep moving toward that dream, at times, I will negate my training, my nutrition, my sleep… Yet, the cold, hard reality of the situation is that all that striving to attain a material object pales into insignificance versus a dedicated discipline to maintain a healthy and functional body. Isn’t it so easy for us to get our priorities wrong?
As I have written about elsewhere [LINK], each of us goes through a process of spatial mastery in infancy; and if we are good at it, we become sports-people. If we’re not so good at it we may become office workers. Yet gravity is acting on all of us, all of the time, and if we develop imbalances in or compromises to our spatial mastery, then this creates stress onto our bodies. The space we occupy is composed of 3 dimensions, and the experiences we have within that space occur in the 4th dimension of time. It is only with the passage of time that the body starts to break down; the more balanced it is, the slower this happens.
The lady driving the pimped out Lexus had, no doubt, experienced greater imbalance in her life than the man alongside her. Perhaps her judgement had been impaired around various lifestyle choices, yet we’re all doing the best with what we’ve got. My message and purpose is to empower people to optimally judge their space and their time so they may fully realise and express their potential.
Today, my most recent editorial for the Journal of Bodywork & Movement Therapies has been published. I’m intrigued to see what kind of response it gets as there is a lot of “noise” and disgruntlement in the professional circles of manual therapy at the moment, with increasing levels of research showing what osteopaths, chiropractors and physiotherapists do really doesn’t seem to work!!!
Some professionals have responded to this by shouting “out with the old and in with the new” – often in the pursuit of neurology and pain science, which is very fascinating and valuable additions to the existing knowledge base… but there is no need to throw out the baby with the bath water. That knowledge base is just that, a foundation to build from. If research is showing it isn’t work well, the obvious thing to do is consider what is missing from the current equation of healthcare, rather than to over-turn the whole thing.
This is what I explore in my editorial… a few snippets are below:
The introductory paragraph above sets the scene…
Here you see the model proposed by Lederman in his 2015 paper which focuses largely on pain and movement. The new more encompassing model proposed would apply to all pain and health conditions.
For many years, naturopaths have taught that biomechanics is only one part of the equation – after all, how can one expect an injured tissue to repair if the nutrition isn’t there to rebuild it? Or how can tensions be released if emotions still abound around a given incident, illness or condition?
In a branch of psychology, called transactional analysis, the concept that we can adopt a differing persona depending on who our interaction is with. For example, when we have a level of expertise in a topic we may take a “parental” role and our student may adopt a “child” role – even if we may be younger than the person we’re teaching – or, indeed, they may even be our biological parent!
Below you can see part of a diagram which is highlighting how a process of mastery typically moves from one of right brain dominance in the primitive parts of development to a left brain dominance as knowledge starts to fall “in-formation” and then, ultimately to a left:right brain integration, where simplicity and integration once again prevails. Part of the issue with specialisation prevalent in medicine is that it encourages (sometimes forces) practitioners to stay stuck under the depth of the complexity, which is a left-brain dominant mode.
Finally, the question is really posed that just because a practice is the norm, should it necessarily be accepted? The quote below, from Krishnamurti, really captures the sentiment well.
For a limited period, through to January 28th 2016, this article is downloadable for free here. (Beyond that the article can be accessed here.)
If you are intrigued to learn more, this topic was discussed in our webinar of the same title on March 23rd 2016. The full article comes free with the webinar.